Using geolocation for email marketing

You may know WHO your customers are, but do you know WHERE they are? All data is useful when creating personalised email marketing campaigns, luckily geolocation is one piece of valuable data which many email platforms now provide. Geolocation is compelling because knowing where your audience is can be as useful as knowing their preferences. […]

Basic Analytics

In the interest of full disclosure I need to put my hands up here and say I don’t monitor, or have any interest in, the analytics of my own social media or website. I know I should (and one day I’ll pay someone to do this for me!) but right now it’s just not happening. […]

The Ecommerce Sequence

The ecommerce sequence is a chance for me to write about two of my favourite aspects of email marketing… personalisation and automation. Personalisation is vital customer’s buying experience. As consumers we now expect highly personalised shopping experiences from retailers with an average of 71% of us expressing some level of frustration when our experience is […]

The Automated Welcome Series

For me the welcome email series is a bit of a no brainer. An individual hears about you from a friend and is intrigued. A month later one of your posts pops up on their social media feed, they remember the name and follow the link to your website. They aren’t ready to buy your product or […]

Subject lines; part art part science

Subject lines are a big deal because, as we all know, first impressions count. If someone doesn’t like your subject line, then they won’t open your email. A study by Invesp has shown that 47% of email recipients open email based on the subject line and that 69% of email recipients report email as spam […]

Welcome, come on in!

Before they even sign up to your mailing list you need to be thinking about how you will welcome your new subscriber. You’ve got to the point where people are actively showing interest in your business, giving you permission to share more information with them. Directly into their inbox. And we all know first impressions […]

Land it right

Landing pages explained ‘A web page which serves as the entry point for a website or a particular section of a website.’ You can create a landing page for just about anything. In the case of email marketing the creation of a landing page is usually used for one of these reasons: • Subscriber list […]

What to say; service-based businesses

Service-based businesses can often find approaching newsletter content harder than product-based businesses. If this is the case for you, then I suggest looking at newsletters as a way to help your subscriber become familiar with your business, your brand and your industry. Serve them by sharing knowledge and creating an experience, with your aim being […]